NepDex

Ventures / KRTI

Kurti.app

An illustrative case study: how a creator-originated fashion business could climb from content to an investable company.

  1. Content

    340K followers across three platforms

    It began as styling videos and now draws about 2.1M views a month.

  2. Audience

    41% of viewers return within a week

    An 18K-member WhatsApp community gives the founder a direct line to demand.

  3. Product

    Made-to-measure kurtis from 46 partner tailors

    240 designs are live, and the audience votes on which ones get made.

  4. Transaction

    NPR 72M revenue run rate, up 18.4%

    Gross merchandise value runs near NPR 205M a year, and 38% of buyers order again within 90 days.

  5. Company

    A registered private company with 23 people

    Payments, tailor contracts and salaries sit inside the company, not the founder's personal accounts.

  6. Ownership

    The founder holds 62%

    2.28M fully diluted shares. Ownership is recorded, so a new investor can see exactly what they would be buying into.

    • Founder 62%
    • Angel investors 14%
    • Team pool 9%
    • Community 15%

  7. Valuation

    NPR 420M, about 5.8× revenue run rate

    Method: revenue multiple, checked against growth and repeat-purchase rate. Simulated.

  8. Capital

    A NPR 40M seed round from three angel investors

    The seed bought 14% of the company. As further rounds close, NepDex records who holds what.